Empower your team to provide instant and assured Microsoft licensing guidance to customers on-demand, reducing customer response delays and increasing retention through improved service delivery.
A suite of tools that puts the most powerful Microsoft licensing knowledge base and the best experts in the world at your fingertips instantly.
Whether you've got a team of experts or you've become an accidental licensing partner, Support Hub is your scaling advantage.
Empower your team to provide instant and assured Microsoft licensing guidance to customers on-demand, reducing customer response delays and increasing retention through improved service delivery.

Every client question is an opportunity to demonstrate your value and surface the next sales lead. With unlimited internal access, everyone in your team becomes a Microsoft Licensing expert able to answer complex questions and unpick specific scenarios in seconds, all presented in clear and precise language — not jargon or 100 page whitepapers.

Combining the speed and power of AI with the expertise of the world's best licensing specialists provides instant outcomes backed by expert human insight so you don't have to scramble through conflicting and complex licensing guides, briefs, whitepapers or behind sofa cushions looking for the answers you need.
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Deliver world class customer experience and accurate, up to date advice without increasing licensing specialist headcount and realigning existing resource to focus on higher value activity.
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Test Support Hub with a Real Licensing Scenario
Research and verification accelerators that eliminate manual lookup work. What took days now takes minutes.
Easily compare Dynamics features across plans and cut through the complexity of calculating storage and credit entitlements, figure out the optimal base license and add-on mix, highlight upgrade paths and access up-to-date licensing details in one place.
| Feature | Sales Pro $65 | Sales Ent $105 | CS Pro $50 | CS Prem $195 |
|---|---|---|---|---|
| CRM CORE | ||||
| Accounts & Contacts | ✓ | ✓ | ✓ | ✓ |
| Case Management | — | — | ✓ | ✓ |
| AI Forecasting | — | ✓ | — | ✓ |
| Field Service | — | Add-on | — | — |
Compare which features are included across every Microsoft 365 plan tier (Enterprise, Business, Office 365, and more). Filter by feature family, toggle Teams and add-ons, see upgrade paths and export to customer-facing Excel to recommend the right plan.
| Feature | E3 $36 | E5 $57 | F3 $8 | Biz Prem $22 |
|---|---|---|---|---|
| Exchange Online | ✓ | ✓ | ✓ | ✓ |
| Defender P1 | — | ✓ | — | ✓ |
| Teams Phone | — | ✓ | — | — |
| Copilot M365 | Add-on | Add-on | — | Add-on |
An always up-to-date comprehensive database of all MACC decrementing products that's easy to use and search — the handy bulk upload feature enables you to cut out the manual look-up and cross referencing to help your customers maximise their Azure commitment in minutes.
| Product | Vendor | Category | MACC |
|---|---|---|---|
| API Management | Microsoft | Azure Services | ✓ Eligible |
| App Service Plan | Microsoft | Azure Services | ✓ Eligible |
| Datadog Pro | Datadog | Monitoring | ✗ Not Eligible |
Support Hub is built and maintained by the Microsoft experts responsible for scaling the largest MSP in the world.
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"We built Support Hub because it's what we needed 5 years ago running CSP practices. It solves challenges we had, with hard-won expertise we've gathered, faster than ever."
Jen Ashwell, Head of Microsoft Advisory
Built on a proprietary knowledge base curated and maintained by Microsoft licensing specialists, and updated continuously with the latest rules, terms, and programs.
Unlike most AI platforms, Onyx is designed to withhold a response if it's not accurate. If the confidence threshold isn't met, the query is automatically escalated and reviewed by our human QA team.
Every response can be escalated to a human specialist for deeper context, further detail, or that last bit of reassurance at no extra cost. When a question matters, an expert is always within reach.
What used to take 10 Daves
takes Support Hub minutes.
Multiply licensing expertise across every customer tenant, around the clock, without more OpEx.
Meet Support HubPut CSP Growth Engine to work. Experience the platform value and functionality whilst generating real opportunities and customer outcomes.